Audit Complete

Hallman's Power Washing

hallmanspowerwashing.com

Prepared February 2025 Audit • Online Nexus Marketing

51
Grade: F

Significant Issues Found

The audit uncovered critical problems across accessibility, SEO, and user experience that are costing real leads and visibility. The site is built on a limited website builder platform with only 3 pages, broken image descriptions, no contact form, and no search engine optimization. Visitors searching for power washing in Atlantic County are unlikely to find this site.

3
Total Pages
0
Contact Forms
21
Misused Heading Tags
0
Schema Markup Found

Critical Findings

The three most impactful issues affecting the business right now

Finding 01
Every Image on the Site Is Invisible to Search Engines and Screen Readers
All images across the site have broken or meaningless alternative text. Google cannot understand what your images show, which hurts search ranking for image results. Anyone using assistive technology gets no useful information. For a service business that relies on visual proof of quality work, before-and-after photos should be the strongest selling point online, but right now they're invisible.
Critical — Accessibility + SEO
Finding 02
No Contact Form and No Online Booking Means Lost Leads
The only way to reach the business is by calling or messaging on Facebook. No contact form, no quote request, no online scheduling. Over 60% of consumers prefer to contact service businesses online rather than by phone. Every day without an online contact option is leaving money on the table.
High — Lead Generation
Finding 03
No Local SEO Foundation Means Invisible in Search Results
No structured data markup, no sitemap, no optimized meta descriptions, and broken heading structure. Every city name is tagged as an H3 heading. No individual service pages, no blog content, no location-specific landing pages. Someone searching 'power washing Egg Harbor' is far more likely to find a competitor because this site gives Google almost nothing to work with.
High — Search Visibility

Category Scorecard

How the site performs across seven audit categories

CategoryGradeScore
PerformanceF
52
MobileF
58
SEOF
45
AccessibilityF
40
Content & UXF
55
SecurityD
62
TechnicalF
48

Detailed Breakdown

Expand each category to see specific findings

Performance

Page speed, resource loading, optimization
F
📱

Mobile

Responsive design, touch targets, mobile UX
F
🔍

SEO

Search visibility, metadata, structured data
F

Accessibility

Screen readers, contrast, keyboard navigation
F
📄

Content & UX

User experience, CTAs, information architecture
F
🔒

Security

HTTPS, headers, data protection
D
⚙️

Technical

Code quality, platform, infrastructure
F
Oscar Galindo

Ready to Talk About It?

This audit is yours whether we work together or not. If you want to walk through the findings and talk about what a rebuild would look like, I'm happy to.

Book a Strategy Call →
Oscar Galindo • ogalindo@onlinenexusmarketing.com
Hand it off. It's handled.